Phonon’s Cloud Telephony to ease broker woes caused by SEBI guidelines on call recording

The Securities and Exchange Board of India’s (SEBI) recent guideline has directed stock brokers to compulsorily keep record of orders placed by clients from 1 January 2018. The new rule requires that stock brokers have systems set up for recording and storing telephone conversations before said date.

Though the order is a welcome step in the direction of greater financial market transparency, it has understandably worried brokers, especially the smaller ones, about the cost of acquiring and maintaining expensive call-recording hardware and systems. However, SEBI seems firm about the order and brokers have a short window to comply.

There are many solutions in the market but as a broker how do you choose the right one that fits your budget and requirements?

We have created a simple checklist of must-have features that will help you find the right solution for your individual/business needs:

  • So you don’t have to worry about purchasing expensive hardware
  • Pay only for what you use and as per your requirements
  • So you don’t have to invest in training users to use a complicated interface
  • So that you can search for records with multiple parameters such as customer id, customer name, phone number, date, time, etc.
  • So you don’t ever have to worry about forgetting to record that important trade call
  • Tag call records with trade order for easy reference and organization
  • Set default storage time, post which records would be deleted from cloud server so that you are do not have to spend time managing your archives
  • Integrates seamlessly with your CRM

Are you aware of a solution that checks all these boxes? If the answer is NO, Phonon is here to help!

Phonon Communications has been a leader in the cloud telephony space for over a decade. We serve major airlines, travel and leisure companies, banks, insurers, financial services enterprises and web portals of India and GCC countries. Phonon automates 1 million+ daily customer interactions over voice, SMS and email.

We are offering a pay-as-you-go, cloud-based service which can be readily customized for small/ large traders as well as individual brokers/ brokerage agencies. Our cloud services are highly reliable with uptime of >99% and affordable. Best of all, we can get your personalized call recording system up and running in a matter of days.

Call us at +91 997 974 6666 or mail us at to know more about our product offering.

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